Thursday 19 September 2013

SkyFall official movie site.

James bond - skyfall

design: on this site, there is a consistent colour scheme of dark greyish, black and other chrome metallic colours, which in a sense conforms to the type of genre the film is, a spy, action film, which has dark themes underlining woven within it. Full of secrets and lies, its made to represent how the deceptive nature a spy is meant uphold.
All the writing is in white so that it stands out and is clear for the readers that want to find out about the film, or anything in association with it. The images are set in the middle of the page, which are hyperlinked to navigate visitors of the site to the corresponding page/area of the site. The images are big and captivating, so it draws attention of the visitors. Images as well as film reviews are shown for this montage like sequence of changing images. its a very simple and straight forward site, making it easy for navigation.

how it markets the genre: the colour scheme 1stly i think draws into the spy action genre, aswell as the ongoing music in the background of the site, giving off a certain aura of a secretive atmosphere. the iconography shown on the site, encourages the idea of the theme, as there are guns, fast luxury cars, men in suits, action scenes etc. aswell as the reviews shown. the descriptions of the film by the critics further the selling of the genre.