Film trailer reaction. (Now you see me)

process of creating poster

story board

Story board

This is the storyboard which was designed for our group, this storyboard shows a visual graphic representation of how the video will unfold, shot by shot. It's made up of a number of squares with illustrations representing each shot, with notes about what's going on in the scene.  

 SHOT LIST:                                                                   PLACES:                                                                                

Establishing shot                                                           Roof top                                                                        

Mid Shot                                                                           Banks                                                                

Close up shot                                                                  Casino                                                             

Shot reverse shot                                                          Alleyways                                                          

Extreme close-up shot                                                Office                                                       

Low angle shot                                                                Liverpool Street                                                     

                                                                                               Canary wharf

poster draft

Film magazine and poster planning

FILM MAGAZINE

Main image:

close up of one male character
or 
mid shot of one male character

Name of magazine:

Hot Sights
Indpendent

Colour scheme:

Black, white blue/turquoise 

Headline:

name of my film - Candy

Sell lines:

interviews
exclusive previews

Banners/splash:

Names of films being featured in the magazine 
or
Interesting topics being featured in the magazine

POSTER

Type of poster:

Teaser poster

Colour scheme: 

Blue and red

Image:

Close up (extreme) of female - cropped in half
Blue tint

Tagline:

"It's as easy as taking candy from a baby" - Relating to the film name
- I common phase used to describe how easy something is relating to the heist genre  

possible filming locations.

        

                   

     

meeting 3

so guys... we have some work missing. everyone has given input for their part of the work. however. Gidgeon is lacking on performance. he rarely attends lesson. still unsure on whether he even has a blog. does he? everyone else's attendance has been been brilliant. no lates, no absences. when given our tasks for the blog spots, we gave ourselves an ealier deadline than that which was discussed. which we met. yet still gudgeon.... well you know.

poster ideas - main image: half&half face of the protagonists

Influential poster analysis

Media pitch teacher corrections

response to comment from teacher:

glad she liked the "playfulness" of our tagline.  our name had to change several times, to make it suite how intricate and smart our type of heist would be, though it could've changed to a more thought provoking title, we decided to stick with "Candy" and its tagline

Big cast: we had inspirations from heist films such as reservoir dogs and oceans 11 for the type of cast we incorporated into our trailer. this is because we wanted a member that each had specialty to bring forth, thus making the overall film (if there were to be one) 

we got told that ECU (Extreme Close Ups) would be useful, so when filming we'll take into consideration the comment. and try use it on people faces, or relevant objects, and other types of mise-en-scene to give the scene a more climactic and intensified effect.

we'll meed to work on what other music is to be used. 

media Pitch draft 1

Chosen genre: Heist

Title of the film: Candy

Tagline: It’s like taking candy from a baby.

Group members: Henry, Marc, Gidgeon & Rachel

Basic plot synopsis: The overall synopsis of our film is that, we have a crew of con-men and thieves, who get intel on a mark (chief drug lord) and part of the intels, tells of the wrong doings the drug lord does, and according to the morals of the crew, those who deserve to get robbed, get robbed. So they set out to rob him, and teach him a lesson. That is he subverts the law in such a way that it affects other people’s lives too, it will always come back to them. (it’s Ironic how the crew are criminals who also ruin these people’s lives by stealing from them).

Characterisation: 10 ex-cons including 2 seductresses, 2 drivers, kung-fu specialist, explosives expert, leader, computer specialist, weapons expert and an illusionist. 3 gang members with a leading girl.

Cinematography/Photography: Close-ups of money and drugs, low angle shot of the seductress,

Resources/mise-en-scene: Briefcases, flour (cocaine), actors, printed money, guns, knives, car.

Settings/mise-en-scene: Soho, Gavin’s house, Canary Wharf, Liverpool Street, Central London, Fortnum and Mason, Sean’s house.

Music: Autumn leaves jazz piano

Trailer conventions: Fast paced editing with conforming music and jazz music, montage editing of different scenes, non linear narrative, one liners, dramatic camera angles, titles, climax of the trailer, non synchronised voice, wipes.

Poster Conventions: Name of the film, actors, release date, main image of the leaders of the heist, website, journalistic recommendations.

Film magazine conventions:

USP: A modern day twist, in London, grounded on the idea of Oceans 11 and Now You See Me in relation to the shots used, and visual motifs.

Institutional context

8 Largest Film Production Companies

Successful Heist Films

Heist films is a sub genre of crime films and I have researched the most successful films of that genre with the highest grossing.

First place is Ocean’s Eleven which was realised in 2001 and is an American comedy-crime caper and remake of the 1960 Rat Pack caper film. The film was directed by Steven Soderbergh with cast including Bard Pitt, Matt Damon & Julia Roberts and with very successful with both box office and with critics. The film had a budget of around $85 million which is about £5,284,070 and grossed about $38million and was at the top of the box office for the weekend. Overall Ocean Eleven had a worldwide gross of $450,728,529 which is $417,728,529 more than the estimate budgeted for the film. Ocean’s Twelve comes second and Ocean’s Thirteen came second showing how poplar the film was.

Fourth placed is a film called The Italian Job which was realised in 2003 and is a heist film directed by F. Gary Gray.  It is an American remake of a 1969 British film with cast including Edward Norton, Jason Statham and Danald Sutherland. It grossed over $176 million which is about £109,411,000 and had a generally positive response from critics, it also had a worldwide gross of $176,070,171.

Heat is a 1995 American crime film written and directed by Michael Mann and starts people such as Al Pacino and Robert De Niro. The film is kind of a remake if L.A.  Takedown which was also Written and directed by Michael Mann. The film grossed $187 million worldwide which is about to £116,249,000

The town is a  2010 American crime drama film starring, co-written, and directed by Ben Affleck. When the film came out in 2010 it was at number and had numerous amounts of positive reviews. Jeremy Renner was even nominated for an Academy award for Best Supporting Actor. The Town grossed $154 million worldwide and took first place at the box office.

Reservoir Dogs is a 1992 crime film which was directed and written by Quentin Tarantino. This film is defently a classic of independent film and was named the “Greatest independent film of all time” by Empire.  Critics praised the cast and the film made its $1.2 million bugetback by grossing $2,832,029 in the united States. A soundtrack titled Reservoir Dogs: The Original Motion Picture Soundtrack was released featuring songs used in the film, mostly from the 1970s. In 2006, a Reservoir Dogs video game was released, and was banned in some jurisdictions for its violence.

This film trailer is called Takers which was out in 2010 and features a range of popular celebrities such as T.I who is a rapper and Chris Brown who is a singer/rapper. These celebrities bring in a young audience and a large buzz about the film since they are well known and popular with a huge loyal fan base.  The trailer reminds me of Ocean 13 which is a very well known heist film with it's finesse. The trailer followers a  lot of heist film trailer conventions which I like and I feel may work well with my trailer. I like the way that sounds from objects are exaggerate for dramatic effect and the there are voice overs of different actors in the film.The use of the voice overs and shots help explain what the film is about allowing the audience to  understand a bit of the storyline.  I also like the way each shot is cut to cause a blackout when cutting to the next, this matches with the sudden dramatic sounds. One thing I really liked about the trailer was the way they introduce the actors in the film  by adding a shot of them with their name next to it and then it cuts to a shot of them in the film allowing us to understand the type of character they will be playing in the film.

This film is called The art of the steal and is another heist film trailer, this trailer is one of my favorite trailers which I have seen. The trailer is visual pleasing and exciting, and it features some of the conventional classic heist edits. There are a lot of things I liked about this trailer for one, the split screens which introduce different characters who are in different locations. The split screens add interest into the the trailer and I also like the transition used to cut from shot to shot.The captions which are presented next to a freeze frame of the character explaining their role in the film is very important to help the audience understand who's who in the trailer. The colour effects also add a bit of interest to the trailer and is a classic effect used in heist films. overall the trailer reminds me a lot of the oceans 13 trailer but with a modern look with the catching punchlines, split screens and upbeat music.

Heist moodboard

Heist Genre Research, history

A heist film is a film that has an intricate plot woven around a group of people trying to steal something. Versions with dominant or prominent comic elements are often called caper movies. They could be described as the analogues of caper stories in film history. Typically, there are many plot twists, and film focuses on the characters' attempts to formulate a plan, carry it out, and escape with the goods. There is often a nemesis who must be thwarted: either a figure of authority or a former partner who turned on the group or one of its members.

As technology and security evolve, so does the criminal guile that seeks to fleece hidden treasures — it's the darker half of innovation, creating a balanced Ying-Yang of wealth. American industries flourished with the advent of train transportation, until they had to contend with the ferocious Jesse James gang. Large banks responsible for the 1920s Depression fell victim to John Dillinger's string of robberies and drew little sympathy from people who held them accountable for the economic collapse. History has taught us that no matter how big the trap, there’s always a sneaky mouse willing to steal the cheese. i think this is where the origin of heist began.

Usually a heist film will contain a three-act plot. The first act usually consists of the preparations for the heist: gathering conspirators, learning about the layout of the location to be robbed, learning about the alarm system, revealing innovative technologies to be used, and, most importantly, setting up the plot twists in the final act. The second act is the heist itself. With rare exception, the heist will be successful, though some number of unexpected events will occur. The third act is the unravelling of the plot. The characters involved in the heist will be turned against one another or one of the characters will have made arrangements with some outside party, who will interfere (often a wise, underestimated detective). Normally, most of or all the characters involved in the heist will end up dead, captured by the law, or without any of the loot; however, it is becoming increasingly common for the conspirators to be successful, particularly if the target is portrayed as being of low moral standing, such as casinos, corrupt organizations or individuals, or fellow criminals.

there are many great films within the history of this genre. such as

1900S-1910S: THE GREAT TRAIN ROBBERY (1903)

The Great Train Robbery (1903) didn't just lay the groundwork for heist films; it changed the way that moviemakers told stories. Edwin S. Porter's landmark 12-minute short was one of the first narrative films, and it utilized some ground breaking cinematic techniques (cross-cutting, non-static camerawork) to tell the tale of a railway heist and its bloody aftermath. Though the film begins with the villains undertaking the job, it's clear from their actions that they've done their homework, executing the heist with cold, occasionally murderous discipline. The Great Train Robbery is one of the most influential films ever made, and its iconic final shot. That of a man firing a gun directly at the camera

1950S: RIFIFI (1955)

Nobody made stylish heist films like the French in the 1950s. Case in point: Jules Dassin's Rififi, a dark, cynical tale of a group of thieves who meticulously plan and execute the perfect jewel heist before falling prey to human nature. Rififi perfected many of the conventions that would inform subsequent caper flicks, from the assembly of the perfect team to the inevitable fallout once the job is completed. However, its pièce de résistance remains the job itself, a wordless, virtuoso 30-minute sequence so precise and tense that it still dazzles today.

 and most recognisably.... 

2000S: OCEAN'S 11 (2001)

Ocean's 11 pulls the rug from underneath the '90s brainy genre exercises that preceded it (Reservoir Dogs, Bottle Rocket, Heat), offering itself as a bubblegum caper filled with heavily stylized shots and a hot ensemble cast espousing witty one-liners. Other new millennium heist films, like The Italian Job (another remake) and The Bank Job, also patterned themselves after classic cinema, though more in line with the grittier style of the 1970s.